Each piece of jewellery is unique, just like the woman who wears it”
- Evelyn Haddad, Founder and Designer
Designer Evelyn Haddad creates minimalist jewellery with an oriental influence and combines it with elements of pop culture. Colourful, sweet and appealing – that’s the look of the viennese label: eve´s JEWEL.
Evelyn Haddad creates jewellery with character, aiming to underline the wearer’s nature. “Women bring my jewellery to life once they wear it in their own, individual way”, explains Haddad. She was interested in handicraft at an early stage. She allows her roots to play their part in influencing her creations. So for her it is particularly important to underline women’s freedom and self-determination. “Every woman has her own definition of beauty. Each person has individual characteristics”, the very aspects with which Haddad seeks to connect in her jewellery. She designs it to be colourful, aesthetic, appealing and creative, with a feminine touch. She builds on symbols like lips and mouths in order to emphasise women’s sensuality.
These high-quality products are crafted by hand and hold the promise of longevity. “Each piece of jewellery is unique, just like the woman who wears it”, says the designer with a smile. She works with the highest grade and most precious of alloyed silver, 925 sterling silver. The golden and metallic highlights on the pieces of jewellery are achieved through massive 18-carat gilding or rhodium plating and are therefore also free of nickel.
The timeless designs are rounded off with freshwater pearls and zirconia gemstones, all set by hand. Haddad arranges production in a small manufactory, where there is a particular emphasis on sustainability. This family jewellery enterprise conducts socially responsible business.
Evelyn Haddad is open to inspiration from her environment, welcoming it especially from the women who wear her jewellery. Every collection conveys its very own message. From pieces with a timeless beauty to the summer’s It pieces, there’s something for every taste. The Kids’ Collection rounds of the large selection perfectly, allowing mum and daughter to revel in that partner look. Her wide-ranging ideas find expression in new types of jewellery, like ear cuffs for example.
An Aramean by birth, she collected the necessary know-how in her family’s jewellery manufactory and founded her own label, eve´s JEWEL, in 2016. In her design work she focuses on symbols and delicate forms with a view to underlining her wearers’ character and authenticity. The special nature of the label is also reflected in the packaging. When she opens the jewellery case, the first thing a woman sees is the label’s mantra: You’re a diamond, dear!